Directory · 10 companies

CRM & Engagement

Player CRM, gamification, retention and engagement platforms.

Enteractive

est. 2008

Player reactivation and conversion service using one-to-one phone outreach.

Specialist niche leader in player reactivation calls.

Flows

est. 2021

No-code automation platform letting operators build player-facing features and workflows.

Malta flows.ai ↗

Optimove

est. 2012

CRM marketing platform using predictive analytics for player segmentation and campaigns.

Raised $75m from Summit Partners in 2021; widely used across major iGaming operators.

About the crm & engagement category

Player CRM, gamification, retention and engagement platforms. These are business-to-business suppliers — the companies operators license, integrate or partner with rather than sell to directly, and they sit behind the consumer brands most players recognise. The 10 companies listed here span a range of sizes, from established platform and infrastructure providers to specialist vendors, with headquarters across Europe and further afield. Each entry gives a neutral description, headquarters, founding year where known, and a link to the company's own website; the directory does not rank, rate or endorse suppliers, and inclusion is informational. Listings are reviewed as companies are acquired, merge or rebrand — a frequent occurrence in a consolidating industry — so the set evolves over time. To see how this category fits the wider supplier landscape, browse the full directory.

CRM & Engagement — FAQ

What is a crm & engagement provider in iGaming?

Player CRM, gamification, retention and engagement platforms. These are B2B suppliers that operators integrate rather than build in-house.

How many crm & engagement companies are listed in this directory?

This directory currently lists 10 crm & engagement companies, with headquarters across Europe and beyond. The directory is updated as the market changes.

Who are some of the crm & engagement suppliers in the iGaming industry?

Listed companies include Captain Up, Enteractive, Fast Track, Flows, Gamanza Engage and others. Each listing links to the company's own website.