Data Reports

Good data is scarce in the online gambling industry. The most-cited numbers sit behind expensive subscriptions, and much of what circulates freely is vendor marketing dressed up as research. These reports take the opposite approach: every figure is traceable to a named source — regulator filings and official market reports, listed-company results, and established industry data houses such as H2 Gambling Capital via the European Gaming and Betting Association — and each chart carries its source on the artwork itself.

The reports are built to be used. Charts are hand-drawn as clean, accessible graphics rather than screenshots, and each report ships with an embed snippet so analysts, journalists and operators can drop the visuals straight into their own decks and articles with attribution. The aim is a small number of reports that are genuinely worth citing, updated as the underlying data moves, rather than a constant churn of thin releases. Between the flagship reports below, the regulatory tracker keeps the jurisdiction-level picture current, and the news desk covers the deals and results as they land.

A note on method: where different sources disagree — and in this industry they often do, because operators, regulators and analysts define markets and measure revenue differently — the reports say so rather than picking the most flattering number. Figures that rest on a single source, or on estimates rather than reported results, are flagged as such. The point is not to produce the biggest headline figure but the most defensible one.