Directory · 13 companies

Affiliate & Marketing

Affiliate-management platforms and acquisition/marketing tech.

Affilka by SOFTSWISS

est. 2018

Affiliate management platform combining tracking, reporting and commission payments.

Part of the SOFTSWISS product ecosystem; 300+ supported brands (vendor-reported).

Income Access

est. 2002

Affiliate tracking, reporting and network platform for iGaming and lottery operators.

Owned by Paysafe since 2016; repeat EGR B2B award winner for affiliate software.

NetRefer

est. 2005

Performance marketing and affiliate management platform for iGaming operators.

Historically used by tier-1 operators including Betsson and Unibet.

About the affiliate & marketing category

Affiliate-management platforms and acquisition/marketing tech. These are business-to-business suppliers — the companies operators license, integrate or partner with rather than sell to directly, and they sit behind the consumer brands most players recognise. The 13 companies listed here span a range of sizes, from established platform and infrastructure providers to specialist vendors, with headquarters across Europe and further afield. Each entry gives a neutral description, headquarters, founding year where known, and a link to the company's own website; the directory does not rank, rate or endorse suppliers, and inclusion is informational. Listings are reviewed as companies are acquired, merge or rebrand — a frequent occurrence in a consolidating industry — so the set evolves over time. To see how this category fits the wider supplier landscape, browse the full directory.

Affiliate & Marketing — FAQ

What is a affiliate & marketing provider in iGaming?

Affiliate-management platforms and acquisition/marketing tech. These are B2B suppliers that operators integrate rather than build in-house.

How many affiliate & marketing companies are listed in this directory?

This directory currently lists 13 affiliate & marketing companies, with headquarters across Europe and beyond. The directory is updated as the market changes.

Who are some of the affiliate & marketing suppliers in the iGaming industry?

Listed companies include Affilka by SOFTSWISS, Cellxpert, EveryMatrix, Income Access, MyAffiliates and others. Each listing links to the company's own website.