David McMorrow

David McMorrow appeared at the iGaming Super Show as a director of Bettor Retail, part of the Bettor Marketing Group. He had held senior marketing roles at Ladbrokes and William Hill and built a reputation for driving profitability in the retail betting estate, at a time when the industry was working out how its high-street and online arms should fit together.

That question sat at the heart of his contribution to the show’s sports-betting track, including the session “Retail & Online Working Together – Omni Channel”, which examined how operators could combine their physical and digital channels rather than run them in parallel.

McMorrow has continued to work as a retail-betting consultant through Bettor Marketing.

The conference programme that featured speakers like this now lives on through our industry event calendar.