Italy

Italy regulates online gambling through the Agenzia delle Dogane e dei Monopoli (ADM), and has just completed a major restructuring of the market. New nine-year online concessions covering casino, betting, bingo and poker cost EUR 7m each and permit a single domain per concession, abolishing the old skins model under which one concession could support many brands. In September 2025 the ADM awarded 52 new concessions to 46 operators at EUR 7m apiece, raising around EUR 364m for the state and consolidating the market as smaller players were priced out. The transition to the single-domain regime completed around March 2026, alongside higher GGR tax rates: 24.5% on sports betting and 25.5% on casino and other games, plus a 3% GGR regulatory fee and a 0.2% responsible-gambling contribution capped at EUR 1m. The overall effect is a more concentrated, higher-cost market with a substantial upfront licence price that favours well-capitalised operators. For new entrants, the EUR 7m concession fee and single-domain rule are significant barriers, while the tax increase compresses margins for incumbents. Italy thus pairs a large, established player base with a deliberately consolidated structure and rising fiscal demands. The direction of travel is toward fewer, larger licensees operating single flagship domains under tighter cost and compliance conditions, making it a demanding but high-value market for operators able to meet the capital requirements.