Player Acquisition Strategies

Player Acquisition Strategies was the show’s conference on the perennial operator challenge of finding and keeping players. Supported by iGaming Business magazine, it was aimed at executives who wanted a clear read on the newest developments and opportunities in acquisition and retention.

The programme concentrated on making acquisition and retention more effective rather than simply spending more, drawing on speakers the organisers positioned as voices not seen on other event stages. That emphasis on fresh perspectives was part of the pitch to a senior marketing and commercial audience.

Sitting alongside the show’s affiliate and payments tracks, the conference completed a picture of the full player journey, from first contact to long-term value.

Today the industry’s conference calendar is tracked in our event calendar.