iGB L!VE 2026 preview: London's summer iGaming week

iGB L!VE is the summer fixture of the European iGaming calendar, and its 2026 edition runs at ExCeL London on 1–2 July 2026. Organised by Clarion Gaming, the show has become the centrepiece of what the industry now calls London iGaming Week — a cluster of parties, side events and meetings that fills the city around the two exhibition days.

This preview covers what iGB L!VE is, who attends, and where it sits in the year.

What iGB L!VE is

iGB L!VE combines two audiences Clarion previously ran as separate events: the operator- and supplier-facing iGaming exhibition and the affiliate marketing community. The result is a two-day show at ExCeL that pairs an exhibition floor of platform providers, game studios, data and payments suppliers with a large affiliate and performance-marketing presence, plus a conference programme spanning casino, sports betting and technology.

The format is deliberately tighter than the mega-shows. Two days at ExCeL is a manageable footprint compared with the multi-hall scale of ICE or SBC Summit, which is part of the appeal: attendees can realistically cover the floor and still make their meetings.

Who it is for

The show draws a broad B2B crowd — operators sourcing suppliers, suppliers generating pipeline, and a heavy affiliate contingent that treats London in July as a key deal-making window. Its London base makes it especially convenient for UK- and Europe-facing businesses and for the many operators and suppliers headquartered in or near the capital.

Because so much of the value sits in the surrounding week, iGB L!VE rewards attendees who plan beyond the halls — the evening events and off-site meetings are, for many, the real reason to be in town.

Key themes for 2026

The organiser sets the agenda closer to the date, but the sector’s live debates point to what will lead the programme:

• Affiliate and acquisition economics, as tighter regulation and rising taxes squeeze operator marketing budgets.
• AI in marketing and product, from content and personalisation to compliance.
• Payments and conversion, a perennial iGB L!VE theme given its affiliate audience.
• Regulatory pressure in mature markets, including the UK’s own tightening environment.

Where it fits in the season

iGB L!VE sits in the quieter summer stretch between the January ICE window and the autumn double-header of SBC Summit and G2E. That makes it a useful mid-year checkpoint: a place to regroup on H1 performance and set up H2 pipeline before the autumn rush. For 2027, the show moves to 7–8 July 2027, again at ExCeL.

Affiliates using iGB L!VE as one stop on a wider circuit should read the 2026 affiliate conference guide; anyone attending their first large show will get more from it after the guide to working a B2B iGaming conference.

To place iGB L!VE against the rest of the year, use the iGaming SuperShow event calendar.

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