Day 2: Free Lunch Sponsored by Brightshare

On the second day of the Dublin show, delegates were treated to a complimentary lunch sponsored by Brightshare, the affiliate network. It was one of a number of exhibitor-backed hospitality touches that fitted the show’s free-to-attend model, where sponsors underwrote much of what would otherwise have been a delegate cost.

The lunch doubled as a networking window in the middle of a busy conference day, giving affiliates, operators and suppliers a natural reason to step away from the stands and sessions and talk. For Brightshare, putting its name to the catering was a straightforward way to keep the network visible to the affiliate audience the show was built to attract.

Small sponsored moments like this were part of the texture of the event, filling the gaps between conference tracks and exhibition hours with brand-hosted reasons to meet.

The current run of industry events and their programmes is tracked in the event calendar.