Angus Nisbet, Brand Director, MeccaBingo.com (Rank Interactive)

Angus Nisbet appeared on the iGaming Super Show programme as Brand Director for MeccaBingo.com, the online arm of Rank Interactive and one of the best-known names in UK bingo. His remit covered the brand, product positioning and marketing of a site that carried a heritage high-street name into the online market.

His session drew on the particular challenges of the bingo vertical, where community, loyalty and entertainment matter as much as headline promotions. Bringing an established leisure brand online meant balancing the expectations of a long-standing customer base against the acquisition tactics used across the wider casino and gaming sector.

For an audience of operators and affiliates, the talk offered a look at how a traditional operator approached digital brand-building, retention and the softer, community-led side of player engagement.

The conference programme that featured speakers like this now lives on through the event calendar.