Schedule Day 2 - Wednesday 8 June

To enquire about the schedule, please email

Please note: the iGaming Executive Conference is a paid for track. If you would like to attend this conference, you will be required to make payment for this subject to approval. 

Financial Partners Expo

Conference Room 2

iGaming Executive Summit

iGaming Executive Conference

Conference Room 3

Payment Solutions Conference

Conference Room 4


Amsterdam Affiliate Conference 

Conference Room 1

09:30 - 09:45 - Registration & Exhibition Opens -

09:45 - 10:00

Welcome from the conference chair 

09:45 - 10:00

Breakfast service

09:45 - 10:00

Welcome from the conference chair 


Jason Duke, Chief Tea Boy, The Domain Name

10:00 - 10:40
Social Trading – How does it work and how can affiliates leverage the millions of people trading together





10:00 - 10:20

Welcome speech
To open the iGaming Executive Conference we have invited the Netherlands Gaming Authority CEO, Marja Appleman to welcome all the delegates and provide us with an update on the Netherlands.
Learning objective:

- Welcome, and a brief overview on the very latest developments in Dutch igaming.

10:20 - 10:55

The power of street knowledge

Vaughn Lewis of Morgan Stanley brings you the Wall Street / City views of the igaming sector for 2016 and explores what Wall Street and the City are looking for in igaming companies.

Learning objectives:

- Highlights the KPIs, sub-sectors, M&A deals and new technologies that are attracting "Buy" recommendations

10:00 - 10:45

Choosing a credit card solution for regulated European markets

Are card payment providers only competing on price in regulated markets or are there other factors to consider in your payment partner?


Chris Smart, Business development, Worldpay

Justin Lunny, Director, iCheque

Carlos Teixeira, Senior Business Development Manager, Devcode Payment

Martin Osterloh, Head of digital sales, Wirecard

Tim Vandiest

10:45 - 11:30
Regional Solutions: Germanic, Nordic and East European Markets: This session explores the payment options that are working in Germanic, Nordic and Eastern European markets.

This session explores the payment options that are working in markets such as Germany, the Nordics and in Eastern Europe.


Justin Lunny, Director, iCheque

Christian Mayer, Associated Partner, Noerr LLP

Mark Watts, Head of Gambling, Paysafecard

Tatyana Mykhalchenko, Head of Sales, ECommPay

10:00 - 10:40

Delivering mutually beneficial traffic: How do operators value affiliate traffic in an increasingly competitive environment?

Gain insight into the mind of an operator by learning the key considerations used to rate the value of affiliate traffic and understand what partners are looking for from successful affiliates.  

Patrick Cunningham, Head of Client Risk, Ladbrokes  

Lee-Ann Johnstone, Director of Affiliate & Merchant Marketing, Paysafe Group

Viktorija Antanavičiūtė, Head of,

Acquisition and Retention zone Conference Schedule

10:55– 11:00 Welcome from the chair


10:45 - 11:30

The binary options success panel 

This panel, made up of senior figures from binary options brands, will discuss the latest developments within the industry and the opportunities for affiliates to maximise revenues through a dedicated and tailored online marketing strategy.


Lior Shabat, Head of Marketing Communications, Banc de Binary


11:00 - 11:30

Executive Development: Nathan Ware and The Economics of Happiness

TEDx speaker and Rhodes Scholar Nathan Ware is currently at Oxford University where he research’s the Economics of Happiness. In this session Nat will examine why it's harder than we think to find happiness and why despite having it all, lottery winners, gold medal athletes and award winning CEO's aren't always happy. By highlighting the gaps between perceived and actual happiness Nat will show us how to be happier.

Learning objective:

- To make your life more happy


Nathan Ware, Founder & CEO, 180 Degrees Consulting




10:45 - 11:30

Virtual reality: An innovation for the future or today’s next big thing? 
VR is a trend that is growing within the igaming industry and with technology giants such as Google stepping up the pace commercially, is now the time to take a business step into the VR world?

Acquisition and Retention zone Conference Schedule

11:00 – 11:30 3 keys to player engagement: Using digital messaging to drive loyalty & revenue results

With more and more platforms continually entering the market, player retention and loyalty are key to the success of any online betting ("igaming") company. Yet across the industry, many betting platforms focus far more of their energy (and budgets) on marketing to new players than on driving stronger activity among existing customers. Some sites are even neglecting their most effective avenue for engaging customers and driving conversions: digital messaging.

Using digital messaging to do little more than announce new features or welcome new users is a disservice to any igaming company. By utilising new technology tools and marketing tactics, online wagering companies can drive revenue results. Key to success: using digital messaging to improve each element of the player experience in three important drivers of player activity: Habit, Satisfaction, and Value.

Speaker: Javier Galan, Senior Digital Marketing manger, Other Levels 

11:30 - 12:00 Morning Networking Break

12:00 - 12:25

Optimise your landing page and see your conversions soar

Gain actionable advice on how to generate more leads from your landing pages using insights from the fields of behavioural science and psychology. Learn how to segment your visitors, and influence their decision-making process to generate more leads.

12:30 - 13:00

Wordpress optimisation: a practical guide to building a successful website

Wordpress is one of the most popular platforms used by many site owners and loved for its ease of use. However, to get the most out of your Wordpress site, you should be aware of some tips and tricks.
Just using out-of-the-box installation and standard plugins may not be enough. In this session, you will learn about best practices targeted at making your Wordpress site SEO friendly and secure. You will also find out what bugs to watch out for and how to work around them. 

Julia Logan, SEO Consultant, IrishWonder's SEO Consulting




12:00 - 12:25
eSports: The disruptor
This session will show you, first hand, why eSports is the biggest thing for 2016. This session addresses eSports' popularity, its sustainability, its relevance for igaming, its ability to reach your demographic, and why ignoring these lessons could lead to the loss of an entire generation of players.
Learning objectives:
- Why eSports is huge?
- Why it's now?

- What it tells us of player expectations


Wouter Sleijffers, CEO, Fnatic

Anna Baumann, Lawyer, EsportslawEU


12:30 - 13:00
iGX: Flip the script: Interactive session
In this experimental talk the presenter leads the discussion with the 60+ CEOs in the room. The audience provides the content which will be transcribed by an artist into an infographic that will summarise the "genius" in the room.  
Learning objective:
- This is an experimental session to generate more transparency into an executive conference session than ever before

12:00 - 12:45
Alternative Payment Methods

The world of APM is highly developed and encompasses a myriad of both global and localized solutions. This session explores some of the most popular solutions available and discusses where they have proven successful.

Eric Benz, Co Founder & COO, Credits

Eilon Arad, Co Founder & Managing Partner, Coinpoint

Alex Cappuro, CEO, Easy Payment Gateway

Lior Segal, VP Gaming Innovation & Development, Safecharge

12:00 - 12:45

Daily Fantasy Sports affiliation: An unexploited opportunity
This panel will discuss whether DFS is the ''next big thing'' for affiliates and where the industry is heading in light of uncertainty in the US and direct competition from sports betting in the international market.  

Acquisition and Retention zone Conference Schedule

12:00 – 12:30 Mobile CRM do or die

Most sports-betting operators are missing out on a massive opportunity by not maximizing in-play betting opportunities on mobile. This session will discuss that rarest of things - true innovation that can make a difference to the bottom line. Join us to discuss the latest developments in marketing technology and learn how they can make a difference to your business.

Speaker: James Harkin Co-Founder / CTO Element Wave

12:30 – 13:00 Acquisition through passion - Knowing your audiences affinities and creating an interest based acquisition strategy

Philip will present a number of industry specific case studies that will show you how to identity what your audience is passionate about. By understanding these passions, you can then leverage them in order to acquire new customer and also retain existing ones. This session will be extremely practical giving you actionable points to take away and implement.

Speaker: Philip Mccartney, VP Head of EMEA, Affinio



 13:00 - 14:00 Lunch Break

14:00 - 14:45

The Art of Conversion 
John Lewis CMO @ CONVERSION PROS with over a decade experience in acquisition and conversion optimization will discuss his experience with multiple brands from the aspect of driving conversion from multiple aspects of the business.
14:00 - 14:25 
Investing in the Future
Active igaming Investors talk about what they want from the disruptive start-ups they expect will change the landscape of the industry within a decade. 
Learning objective:
- Hear which trends our panel of early stage investors expect to catch on within the next 10 years
Melissa Blau, Director, iGaming Capital
14:35 - 15:00

IGX: Simon Burridge - Separated by Common Language 

Simon Burridge's is a seasoned CEO with 29 years of Board representation including roles across Lottery, iGaming and eCommerce. Simon is passionate about communications and will discuss the great rifts language can create using the UK / US English language divide to prove his point.

14:00 - 14:45

Regional Solutions: Africa
Africa is already a major sports betting market. This session will explain the payment methods used in several key nations and will discuss Africa's advanced banking network.

14:00 - 14:45

Unpacking the Buzzwords
Mobile first, customer centricity, multi-channel and omni-channel. What they mean and how you can adopt them into your business.

Acquisition and Retention zone Conference Schedule

14:00 – 14:45 Keynote: Exposé: A.I. link spam detection methodologies revealed

AI is everywhere and the most technologically advanced A.I. research is happening right now, in Google. Neural networks and deep learning algorithms present SEOs with the new battle field. SEO pioneer Paul Reilly (Media Skunk Works) welcomes the new A.I. era and reveals a guide to surviving the modern SEO era.

Speaker: Paul Reilly, Founder & CEO, Media Skunk Works




 15:00 - Complimentary Bar Opens

15:00 - 15:30
The power of personalisation: Remarketing on social media
Maximise the impact of your brand on key social media platforms with successful implementation of remarketing strategies. This session will demonstrate how intelligent use of remarketing can transform your conversions and generate return from previously lost users. 

Vince de Castro, Digital Marketing Director, easyMarkets

15:00 - 15:30

IGX: David Chang - The Future Importance of Creatives
David Chang is passionate about creativity and with the increasing focus on AI he believes this human condition is the most valuable asset we have. Hear him talk about why we should focus on this as automation takes over other areas of our life and business.
14:45 - 15:30
Regional Solutions: Asia

Asia may hold the biggest betting potential in the world, but payment solutions are often difficult or impossible in several Asian nations. Hear what solutions are being implemented to crack the Far East.


Fred Lum, Managing Director, RPNPay Asia

Dana Slim, Business Account Manager and Company Representative, UPayCard

Moon Lee, Business Development Executive, Wonderlandpay


15:00 - 15:30

How can affiliates monetise In-Play betting?
This session will share key data that outlines how affiliates can monetise this opportunity. Understand differences between In-Play betting vs pre-game betting to ensure your solution is tailored to maximise conversions from this increasingly common type of player.

Acquisition and Retention zone Conference Schedule

15:00 – 15:30 REAL world Blackhat SEO and what you've always wanted to know.

Here Gary Beal of Vanguard Online Media will reveal his team's strategies and tactics, tools and techniques.He's been out of circulation for 6 years for a reason, and he's promised to deliver information and no commercials, as always. Bring a shorthand...he says you'll need it.

Speaker: Gary Beal, Managing Director, VanguardMedia

15:30 - 16:00 Afternoon Networking Break
15:30 - 16:00 iGaming Executive Conference champagne and refreshments break

16:00 - 16:30

What’s in a name? Finding SEO success through the right domain name 
Choosing a domain name is one of the most impactful factors determining your Google rankings. This session will reveal key implications to ensure you launch your business in the right way. 
16:00 - 16:30
Keynote: AGA Chairman Geoff Freeman: Expanded sports betting in America
American Gaming Association President and CEO, Geoff Freeman, will explain the AGA's position on the expansion of sports betting in the United States. Freeman will discuss the support his campaign has gathered, and the evolving point of view of America's very influential sports leagues.
Learning objective:
- A comprehensive discussion of the AGA's strategy and campaign to expand legal sports betting in the USA.



16:30 - 17:15

Executive Development: Katie Ledger's secrets for CEOs
Katie Ledger is an international executive coach and communications consultant who spent 12 years working as a journalist and TV news presenter for the BBC, ITN and Channel 5 News and TVB in Hong Kong. She has worked with senior executives in media and technology and has facilitated discussions with high profile leaders such as David Cameron, Steve Ballmer and Gordon Brown.
Learning objective:

- To ensure what you say is memorable, remarkable and inspiring.

16:00 - 16:45
The Latest Mobile Payment Solutions

Mobile Payments Solutions are as essential in the competitive developed markets of Europe as they are in developing markets of Africa. This session looks at the latest mobile payment solutions and innovations in mobile payments industry.

Paul Barclay, GM Betcade Europe, Betcade


Mark Bell, Secure Trading 

Maxim Ovchinnikov, Business development manager, ECommPay

16:00 - 16:30

How to make players happy: Generate trust and integrity for your brand to increase conversions

Gain insights that have been acquired through in depth research of an affiliate’s users which demonstrate what players are looking for from a bookmaker. By understanding these motivations and what integrity means for players, you can tailor your site to increase conversions. 

Paruyr Shahbayzan, ‎Founder, 

16:45 - 17:15

How to negotiate an affiliate website marketing agreement

From payment terms to liability, negotiating an affiliate marketing agreement can be complex and overwhelming. In this interactive session, Gemma Boore will highlight the key areas that affiliates would benefit from negotiating in order to reduce risk. Gemma will take questions from the audience regarding specific issues they have encountered when negotiating or enforcing affiliate website marketing agreements. 

Learning objectives:
- Specific legal requirements that should be included in an agreement
- How to negotiate payment terms
- Take away an template agreement to manage marketing contracts 

Gemma Boore, Solicitor, Bates Wells Braithwaite LLP

18.00 - Exhibition Closes


18.00 - 20.00 Bingo Networking drinks Sponsored by iGaming Business



19.00 - 21.00 B2B VIP Drinks 

We will be holding an invite-only drinks for our VIP B2B delegates at an exclusive location to get things started before the official networking party. 

B2B VIP Drinks venue: Venue information will be emailed to VIPs. For more information, please email

20.00 Payment Solutions Summit Dinner 

Guests of the payments industry are invited to join us for a exclusive dinner at one of Amsterdam's top restaurants. Entertain clients, relax and enjoy Michelin starred dinner before the main party. 

This event must be pre booked. To book your table, please contact

Payment Solutions Summit Dinner venue: Emailed to invited delegates in advance.

21.00 - Late - Official Networking Party 

After a busy day of mingling on the expo floor and attending conference sessions, unwind at the official iGB networking party where we can promise you one of Amsterdam’s finest venues, packed full of your fellow delegates ready to celebrate the end of a successful day.

Official Networking Party Venue: Club Panama, Oostelijke Handelskade, 41019BM Amsterdam