Schedule Day 2 - Wednesday 8 June

To enquire about the schedule, please email [email protected]

Please note: the iGaming Executive Conference is a paid for track. If you would like to attend this conference, you will be required to make payment for this subject to approval. 

Financial Partners Expo

Conference Room 2

iGaming Executive Summit

iGaming Executive Conference

Conference Room 3

Payment Solutions Conference

Conference Room 4


Amsterdam Affiliate Conference 

Conference Room 1

09:30 - 09:45 - Registration & Exhibition Opens -

09:45 - 10:00

Welcome from the conference chair 

09:45 - 10:00

Breakfast service

09:45 - 10:00

Welcome from the conference chair 

09:45 - 10:00

Welcome from the conference chair 

10:00 - 10:40
Going local: The impact of geo-targeting on your business 
Retail finance is an international industry with opportunities to acquire customers all over the world. In this session, experts with international knowledge will demonstrate how to tailor your brand for geo-marketing campaigns. 







10:00 - 10:20

Welcome speech
To open the iGaming Executive Conference we have invited the Netherlands Gaming Authority CEO, Marja Appleman to welcome all the delegates and provide us with an update on the Netherlands.
Learning objective:

- Welcome, and a brief overview on the very latest developments in Dutch iGaming.

10:20 - 10:55

The power of street knowledge

Vaughn Lewis of Morgan Stanely brings you the Wall Street / City views of the iGaming sector for 2016 and explores what Wall Street and the City are looking for in iGaming companies.

Learning objectives:

- Highlights the key performance indicators and sub-sectors
- M&A deals and new technologies that are attracting "Buy" recommendations
Vaughn Lewis, Analyst, Morgan Stanley

10:00 - 10:25

Choosing a credit card solutions for regulated European markets
Are card payment providers only competing on price in regulated markets or are there other factors to consider in your payment partner?

10:30 - 11:00
Regional solutions: Unregulated European markets
Payments from European "grey markets" can be difficult for operators and PSPs alike. This session explores the payment options that are working in markets such as Germany, the Nordics and in Eastern Europe.

10:00 - 10:40

Delivering mutually beneficial traffic: How do operators value affiliate traffic in an increasingly competitive environment?

Gain insight into the mind of an operator by learning the key considerations used to rate the value of affiliate traffic and understand what partners are looking for from successful affiliates.    

Patrick Cunningham, Head of Client Risk, Ladbrokes  
Lee-Ann Johnstone, Director of Affiliate & Merchant Marketing, Paysafe Group

10:45 - 11:30

The binary options success panel 

This panel, made up of senior figures from binary options brands, will discuss the latest developments within the industry and the opportunities for affiliates to maximise revenues through a dedicated and tailored online marketing strategy. 


Rotem GC, IB & Affiliate Program Manager, Options Partners



11:00 - 11:30

To be confirmed



11:00 - 11:30

Regional solutions: Asia
Asia may hold the biggest betting potential in the world, but payment solutions are often difficult or impossible in several Asian nations. Hear what solutions are being implemented to crack the Far East.

10:45 - 11:30

Virtual reality: An innovation for the future or today’s next big thing? 
VR is a trend that is growing within the igaming industry and with technology giants such as Google stepping up the pace commercially, is now the time to take a business step into the VR world? 
Sarah Blackburn, Director, GameOn

11:30 - 12:00  Morning Networking Break

12:00 - 12:25

Optimise your landing page and see your conversions soar

Gain actionable advice on how to generate more leads from your landing pages using insights from the fields of behavioural science and psychology. Learn how to segment your visitors, and influence their decision-making process to generate more leads. 
Ryosei Kurihara, Digital Marketing Executive, Venture Harbour

12:30 - 13:00

Wordpress optimisation: a practical guide to building a successful website

Wordpress is one of the most popular platforms used by many site owners and loved for its ease of use. However, to get the most out of your Wordpress site, you should be aware of some tips and tricks.
Just using out-of-the-box installation and standard plugins may not be enough. In this session, you will learn about best practices targeted at making your Wordpress site SEO friendly and secure. You will also find out what bugs to watch out for and how to work around them. 

Julia Logan, SEO Consultant, IrishWonder's SEO Consulting




12:00 - 12:35
Keynote: AGA Chairman Geoff Freeman: Expanded sports betting in America
American Gaming Association President and CEO, Geoff Freeman, will explain the AGA's position on the expansion of sports betting in the United States. Freeman will discuss the support his campaign has gathered, and the evolving point of view of America's very influential sports leagues.
Learning objective:
- A comprehensive discussion of the AGA's strategy and campaign to expand legal sports betting in the USA.

12:30 - 13:00
iGX: Flip the script: Interactive session
In this experimental talk the presenter leads the discussion with the 60+ CEOs in the room. The audience provides the content which will be transcribed by an artist into an infographic that will summarise the "genius" in the room. 
Learning objective:
- This is an experimental session to generate more transparency into an executive conference session than ever before

12:00 - 12:25
Keynote: To be confirmed

12:00 - 12:45

Daily Fantasy Sports affiliation: An unexploited opportunity
This panel will discuss whether DFS is the ''next big thing'' for affiliates and where the industry is heading in light of uncertainty in the US and direct competition from sports betting in the international market.    
Valery Bollier, CEO, Oulala Games
Paul Archer, International Affiliate Manager, DraftKings


 13:00 - 14:00 Lunch Break

14:00 - 14:45

Forex and China: Opportunities for affiliates 
This session will reveal the must-know tips for the Chinese market, which is potentially a hugely lucrative region for affiliates, from the regulatory requirements of Baidu to understanding the online behaviours of the market.
14:00 - 14:25 
Investing in the Future
Active igaming Investors talk about what they want from the disruptive start-ups they expect will change the landscape of the industry within a decade. 
Learning objective:
- Hear which trends our panel of early stage investors expect to catch on within the next 10 years
Mark Blandford, Partner, Burlywood Capital

14:30 - 14:55

IGX: Joe Saumarez Smith
iGaming X (IGX) sessions are presentations inspired by the TED lecture series. Designed to spark thought and discussion, IGX brings thought leaders in our sector to present topics and ideas that are personally passionate about.
Joe Saumarez Smith, Chief Execitive, Sports Gaming

14:15 - 14:55

Alternative payment methods
The world of APM is highly developed and encompasses a myriad of both global and localised solutions. This session explores some of the most popular solutions available and discusses where they have proven successful.

14:00 - 14:45

The future of mobile first businesses
This session will demonstrate why operators are beginning to lead with mobile products and apps, how affiliates can make the most of mobile traffic, and how they can adapt their own platforms towards a mobile dominant future.


 15:00 - Complimentary Bar Opens

15:00 - 15:30
The power of personalisation: Remarketing on social media
Maximise the impact of your brand on key social media platforms with successful implementation of remarketing strategies. This session will demonstrate how intelligent use of remarketing can transform your conversions and generate return from previously lost users. 

15:00 - 15:30

Session: To be confirmed 

15:00 - 15:30
Regional solutions: Africa
Africa is already a major sports betting market. This session will explain the payment methods used in several key nations and will discuss Africa's advanced banking network. 

15:00 - 15:30

How can affiliates monetise In-Play betting?
This session will share key data that outlines how affiliates can monetise this opportunity. Understand differences between In-Play betting vs pre-game betting to ensure your solution is tailored to maximise conversions from this increasingly common type of player. 

15:30 - 16:00 Afternoon Networking Break

16:00 - 16:30

What’s in a name? Finding SEO success through the right domain name 
Choosing a domain name is one of the most impactful factors determining your Google rankings. This session will reveal key implications to ensure you launch your business in the right way. 
16:00 - 16:25
eSports: The disruptor
This session will show you, first hand, why eSports is the biggest thing for 2016. This session addresses eSports' popularity, its sustainability, its relevance for iGaming, its ability to reach your demographic, and why ignoring these lessons could lead to the lost of an entire generation of players.
Learning objectives:
- Why eSports is huge?
- Why it's now?
- What it tells us of player expectations?

16:30 - 17:15

Virtual reality: A new reality in igaming
Forget the Futurists, the future of gaming is in your pocket! This session brings everyone an opportunity to see how VR will indelibly change the igaming experience.
Learning objective:

- See the potential virtual reality brings to the world of iGaming and experience a world that is better inside a 3d headset.  

16:00 - 16:25
DFS: The difficulties in finding a payment provider
DFS is under scrutiny, and this session discusses what that means for DFS operators as many large payment providers shy away from the sector. 


16:00 - 16:30

How to make players happy: Generate trust and integrity for your brand to increase conversions

Gain insights that have been acquired through in depth research of an affiliate’s users which demonstrate what players are looking for from a bookmaker. By understanding these motivations and what integrity means for players, you can tailor your site to increase conversions. 

Paruyr Shahbayzan, ‎Founder, 

16:45 - 17:15

How to negotiate an affiliate website marketing agreement

From payment terms to liability, negotiating an affiliate marketing agreement can be complex and overwhelming. In this interactive session, Gemma Boore will highlight the key areas that affiliates would benefit from negotiating in order to reduce risk. Gemma will take questions from the audience regarding specific issues they have encountered when negotiating or enforcing affiliate website marketing agreements. 
Learning objectives:
- Specific legal requirements that should be included in an agreement
- How to negotiate payment terms
- Take away an template agreement to manage marketing contracts 

Gemma Boore, Solicitor, BWPLLP

18.00 - Exhibition Closes

19.00 - 21.00 B2B VIP Drinks 

We will be holding an invite-only drinks for our VIP B2B delegates at an exclusive location to get things started before the official networking party. 

B2B VIP Drinks venue: Venue information will be emailed to VIPs. For more information, please email [email protected]


20.00 Payment Solutions Summit Dinner 

Guests of the payments industry are invited to join us for a exclusive dinner at one of Amsterdam's top restaurants. Entertain clients, relax and enjoy Michelin starred dinner before the main party. 

This event must be pre booked. To book your table, please contact [email protected]

Payment Solutions Summit Dinner venue: Sazanka , Hotel Okura Amsterdam, Ferdinand Bolstraat 333, 1072 LH Amsterdam


21.00 - Late - Official Networking Party 

After a busy day of mingling on the expo floor and attending conference sessions, unwind at the official iGB networking party where we can promise you one of Amsterdam’s finest venues, packed full of your fellow delegates ready to celebrate the end of a successful day.

Official Networking Party Venue: To be confirmed