Schedule Day 2 - Wednesday 12 July

To enquire about the schedule, please email

Please note: the iGaming Executive Conference is a paid for track. If you would like to attend this conference, you will be required to make payment for this subject to approval. 

SBC Betting Forum

Conference Room 1


Conference Room 2

iGaming Executive Summit

iGaming Executive Conference

Conference Room 3

iGaming Executive Summit


Conference Room 4

09:30 - Registration & exhibition opens

10:10 - 10:15

Welcome from the conference chair

Stephen Carter, Editor, iGaming Business

10:10 - 10:15

Welcome from the conference chair 

Jake Pollard, Head of Content & Intelligence, iGaming Business

09:30 - 10:40

CEO Breakfast 



10:40- 10:45

Welcome from the conference chair 

 Aideen Short, Partner Consultant, Random Consulting

10:15 - 11:00

State of the industry

A case study on the trends of the global betting industry over the past 12 months with a look at the continuing consolidation among operators but also among affiliates and the impact that legislation and Brexit may have on the European industry.

Scott Longley,  Clear Concise Media

10:15 - 10:45

The constantly changing world of search

Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.

Martin Calvert, Marketing Director, Blueclaw

10:40 - 10:45

Welcome from the conference chair 

Michael Caselli, Editor in Chief, iGaming Business 



11:00 - 11:30

Underrated Asset: Making the most of the Goalscorer Markets

Jeevan Jeyaratnam, Head of Compilation for B2B supplier Abelson Info, provides insight into the lucrative, but niche, football goalscorer betting market. He explains why it is critical to profitability and reputation to get it right, and highlights some examples of when it goes wrong. 
There is a SWOT analysis of the UK vs. Italian goalscorer marketplace and a  sideways glance at the state of compilation in the industry as a whole.

Jeevan Jeyaratnam, Senior Trading & Compilation, Super Soccer Oddsfeed

10:45 - 11:15

SEO with Joost

Drawing from his own extensive experience, Joost de Valk will be sharing some valuable, down-to-earth, battle-tested advice and top tips to help you improve your SEO skills and out rank your competitors even in the competitive world of iGaming!

Joost de Valk, CEO & Founder, Yoast


10:45 - 11:15

AI, beer, gaming and the future of humanity

Machine learning is at the core of some of the world’s most ‘sticky’ digital products. But now a brewery is using the same technology to boost customer engagement and self-improve its beer. Join Hew Leith, CEO of 10x and Co-founder of IntelligentX as he explains how his firm is using machine learning and how he believes AI will benefit society at a time when we need it the most.


Hew Leith, Founder & CEO, 10X

10:45 - 11:15

Reaching the unreachable

In this session Joe Hannaford from OtherLevels will show you how better behavioural data and sophisticated tools can help betting and gaming operators engage with customers who’ve opted out of marketing messages.


Joe Hannaford, Senior Mobile Marketing Manager EMEA, OtherLevels

11:30 - 12:00 Morning networking break

12:00 - 12:45

24/7 service - Being there for the customer

Betting habits extend much further than the European sporting day, so what can operators do to keep their customers engaged beyond the final whistle?

Meir Moses, VP of Business Development, Don Best 

Simon Westbury, Director,Vsoft Co Ltd

Carlos Silva, Sales Director, Bet Games.TV

12:00 - 12:30

Crawling, indexing & ranking in the age of a mobile-first word!

Google is changing faster than ever, especially with the decision to switch to a mobile first SEO approach. This going have massive impact on how to build long-lasting on-page SEO strategies. Bastian Grimm is going to provide you with actionable tips and in-depth insights on changes and improvements necessary to dominate SEO in 2017 and beyond.

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

12:00 - 12:45

IGX: Stop innovation! - by Helen Walton

Every business thinks they want to innovate, but few are prepared to manage the inevitable failures and most only support incremental change. In this IGX session, iGaming entrepreneur and marketer, Helen Walton, tells a proud history of her serial failures… and her occasional success. This personal story as seen from within and outside of iGaming is smattered with insights as to why the ‘lessons’ we talk about learning from failure, are often wrong.

Helen Walton, Chief Commerical Officer, Gamevy 


12:15 - 12:45

Not Just a Game, It’s an Endless Platform

Ganapati Malta Ltd., will be showcasing She Ninja Suzu and releasing never before seen images from our upcoming game… Tokyo Saints!
Mitsuya Fujimoto, CEO of Ganapati Malta Ltd., will be sharing with everyone at iGnite about the ethos behind the core of Ganapati’s games, focusing on our unique multi-platform concept extending onto untapped layers in marketing and promotions.

Mitsuya Fujimoto, CEO, Ganapati Malta


12:30 - 13:00

Top 10 SEO Mistakes to Avoid

No matter if you’re doing SEO for a huge brand or a small website, you need to be aware of the SEO mistakes you need to avoid.
If you want to improve your website’s rankings and avoid a Google penalty, there are some mistakes that you should never do.
In this session, Christoph C. Cemper will cover:
• link building mistakes
• link audit mistakes
• link prospecting mistakes
• website migration mistakes

Christoph C. Cemper, CEO, LinkResearchTools



 13:00 - 14:00 Lunch break

14:00 - 14:45

Georgia - gateway to Eastern Europe

For companies looking at CIS and Eastern Europe, Georgia has become interesting as a Regional Gambling Hub as it is the only “fully” regulated market in the region. How is the market structured, who are the main players and what are the opportunities for the bookmakers in newly formulated regulated market?

Lasha Machavariani, Ambassador, SBC News

14:00 - 14:45

SEO strategies in the real-time Penguin era

Our SEO rockstars are ready to answer your trickiest questions! Get unique insights into how SEO strategies have changed with the real-time Google Penguin as well as insight into what we have learned about Penguin and what the Penguin 4 update means for your website.

Christoph C. Cemper, CEO, LinkResearch Tools

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG







14:00 - 14:30

Disrupting lottery

Nigel Birrel, and his company Lottoland, are arguably the biggest disruptors in the online gaming sector since the sector's beginnings in the mid-1990s. Nigel is going to talk about why disruption is key to Lottoland's business, and how incumbents deal with disruption in gaming's most innovation conservative sector.

Nigel Birrell, CEO, Lottoland











14:30 - 15:00

Think like a futurist and see the future of digital entertainment

Dr. Freija van Duijne, President of the Dutch Future Society, shares a decade of experience as a professional futurist and strategy expert in this masterclass which will look at the emerging trends that will soon impact the online gambling industry, and provides insight into how futurists use trend insights to stay ahead of the curve. 

Dr. Freija van Duijne, President of the Dutch Future Society

14:00 - 14:30

1X2NETWORK presents: Iron Dog Studio, the Newest Casino Provider Brand:

Presenting one of the newest supplier brands on the market, from one of iGamings oldest companies. 1X2 NETWORK showcases the Iron Dog Studio portfolio and what is to come from the brand, whilst highlighting how the games are already accessible through many established channels.  

Kevin Reid, Marketing and Commercial Director, 1X2 Gaming

14:45 - 15:30

Retaining champions – how to encourage brand loyalty

With the cost of customer acquisition so high, why aren’t more bookmakers investing in customer retention? What role does the affiliate play in customer retention going forward? Can non-betting products encourage brand loyalty? Should operators be offering a more experiential relationship with their customers? This session will look at retention products, sponsorship activation  and the affiliate relationship with customers

Aristodemos Kolocassides, Director of Sports Partnerships, APC Global Sports and Entertainment 

Harry Lang, Marketing Director, Pinnacle

Sarah McChesney, Commercial Manager. Fresh8

Graham Carrick, CEO, Run Last Man

14:45 - 15:30

Why App Store Optimisation?

This session will demonstrate the importance of ASO and explain how operators can attract and convert organic search traffic from the app store.  We will also look at best practices app developers can use and which creative tactics convert traffic efficiently.

Moderator: Mathew Balch, Director, Sound Bet Media

Nick Duddy, Founder, Miratrix

Paul Soithongsuk, Senior Mobile, Marketing Manager, Ladbrokes Coral

14:30 - 15:00

FunFair Technologies - Smart Blockchain Gaming

FunFair is the world’s fastest Ethereum casino platform. It’s also the first blockchain platform and protocol to make online casino games fun, fast, and fair.

The company’s combined 40 years of experience building gaming and casino software means players benefit from beautiful, intuitive games that have bigger payouts and are always provably fair.

Using its first-of-kind Fate Channel technology and Ethereum smart contracts, FunFair offers the ultimate casino experience – complete transparency, astonishing efficiency, and unrivalled game play.

 Join Jez San where he’ll demo FunFair’s developer platform, protocol and games

Jez San OBE, Founder, FunFair Technologies

15:00 - Complimentary bar opens




15:15 - 15:45

Spot the Ball

Virtual Football just got Gamify by adapting the magic football into a new form of  roulette where the player interacts with a 10 Second football playout from our real time generated sequences, then the player selects where the ball will end up by use a standard Roulette layout using either 33 or 17 numbers.

The Player can also choose all the normal bets on a roulette table and once finished get to see the fun pack 10 second playout of the result.

This clean and transparent game enables the football enthusiast to enjoy a responsible on-demand Vcasino experience.

Simon Westbury, Director,Vsoft Co Ltd

15:30 - 16:00 Afternoon networking break

16:00 - 16:30

Are customers price sensitive? An analysis of the overround erosion

There’s an interesting battle unfolding between bookmaker’s marketing and trading teams. Certain bookies are still able to offer wide overrounds without impacting their market penetration, while others are offering very tight pricing but haven’t managed to translate this into market share yet. Where is the sweet spot and exactly how important is pricing? This session will look at how much room there is there room for error and if you can become successful without tight pricing.

Guy Harding, Head of Commercial, Oddschecker  

16:00 - 16:45

The Future of SEO 


SEO has come a long way from its primitive beginnings of stuffing keywords and spammy backlinks everywhere to todays world of digital natives, where people want hyper personalized, accessible and engaging content within a few taps or even by saying two words…...OK Google.  

So what does the future bring? Will it be the year of AMP? Will AI takeover the SEO world? Or will Voice search make us all rethink our strategies.

Join our panellist as we discuss the direction and future of SEO. Find out what trends you need to know and master to generate more traffic and stay ahead of your competition. 

Luke Ormerod, Strategy Director, Blueclaw

Julia Logan, SEO Consultant, Irish Wonder's SEO Consulting

Andy Blackburn, Head of Search, GameOn

Nicola Stott, Managing Director, The Media Flow

16:00 - 16:45

Facebook's 5 most disruptive trends

Facebook leads the cutting edge of innovation, and in this session they reveal four non-Gaming technologies that could have the greatest impact on the online gaming sector.

Finbarr O'Mahony, Head of Real Money Gaming & Social Casino EMEA, Facebook








16:30 - 17:15

Mobile UX - the next big challenge for bookmakers

The mobile channel has been vital for revenues for some years now but the user experience still leaves a lot to be desired as navigation still takes its lead from the desktop sites, and onboarding new customers through the registration process can still be onerous. This session will ask are bookmakers fully exploiting the mobile channel? Is the industry using algorithms well enough to customise the experience and can mobile be the bridge between online and retail environments?

Adam Kalmanson, Co-Founder, Bookee

Rob Morris, CEO, Two-Up Digital Ltd.

Kostandina Zafirovska, CEO, BtoBet

Monica Rangel, Chief Business Development Officer, Betcart












18.00 - Exhibition closes


18:00 - 20:00: Bingo networking drinks sponsored by WhichBingo 


Join us for the 3rd year of bingo drinks sponsored by WhichBingo, located within walking distance from the RAI. Head straight from the conference to this busy drinks reception and network with your fellow peers!


Venue: Strandzuid, The Jetty, Europaplein 22, 1078 GZ Amsterdam, Netherlands 


19:00 - 21:00: B2B VIP drinks: Invite only sponsored by CashtoCode


We will be holding an invite-only drinks for our VIP B2B delegates at an exclusive location to get things started before the official networking party. 

Venue: Information will be emailed to VIPs. For more information, please email

19:00 - 21:00: Sports betting networking drinks in association with SBC and Sponsored by bet cart 

We invite members of the sports betting community to join us for some networking drinks to kick off the evening festivities.

Venue: The Corner Amsterdam, Scheldeplein 2, 1078 GR Amsterdam 

21:00 - late: Official networking party sponsored by eMerchantPay  

After a busy day of mingling on the expo floor and attending conference sessions, unwind at the official iGB networking party where we can promise you one of Amsterdam’s finest venues, packed full of your fellow delegates ready to celebrate the end of a successful day.

Venue: The Harbour Club, Cruquiusweg 67, 1019 AT Amsterdam, Netherlands