Schedule Day 2 - Wednesday 12 July

To enquire about the schedule, please email

Please note: the iGaming Executive Conference is a paid for track. If you would like to attend this conference, you will be required to make payment for this subject to approval. 

SBC Betting Forum

Conference Room 1


Conference Room 2

iGaming Executive Summit

iGaming Executive Conference

Conference Room 3

iGaming Executive Summit


Conference Room 4

09:30 - Registration & exhibition opens

10:10 - 10:15

Welcome from the conference chair

Stephen Carter, Editor, iGaming Business

10:10 - 10:15

Welcome from the conference chair 

Jake Pollard, Head of Content & Intelligence, iGaming Business

09:45 - 10:45

Breakfast service


09:45 - 10:00

Welcome from the conference chair 


10:15 - 11:00

State of the industry

A case study on the trends of the global betting industry over the past 12 months with a look at the continuing consolidation among operators but also among affiliates and the impact that legislation and Brexit may have on the European industry.

Scott Longley,  Clear Concise Media

10:15 - 10:45

The constantly changing world of search

Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.

Martin Calvert, Marketing Director, Blueclaw



11:00 - 11:30

Customer behaviour across Europe

Session details to be confirmed.



10:45 - 11:30

Why App Store Optimisation?

This session will demonstrate the importance of ASO and explain how operators can attract and convert organic search traffic from the app store.  We will also look at best practices app developers can use and which creative tactics convert traffic efficiently.

Moderator: Matthew Balch, Director, Sound Bet Media

Nick Duddy, Founder, Miratrix

Paul Soithongsuk, Senior Mobile Marketing Manager, Ladbrokes Coral


10:45 - 11:15


Disruption is the theme of this year's iGaming Executive Conference. To open the conference we have asked our futurist to look at the fringes of the possible to divine the technologies that could most impact the way we live, work and think. This session isn't just about iGaming, but about foretelling a future that we must prepare for today. 



11:30 - 12:00 Morning networking break

12:00 - 12:45

24/7 service - being there for the customer

Betting habits extend much further than the European sporting day, so what can operators do to keep their customers engaged beyond the final whistle?

Meir Mosses, VP of Business Development, Don Best 

12:00 - 12:30

Session TBC 

12:00 - 12:30

Watson: IBM's Golden Child

IBM's Watson is not only the only non-human to win $1 million on Jeopardy, it is a likely progenitor for the way computers operator in the future. Watson, a Question Answering (QA) computer system, utilizes automated reasoning, natural language processing and machine learning to understand the question before giving its results. But what you may be most surprised to learn, is that some of your competitors are already using Watson in iGaming!

Jeremy Waite, Evangelist, IBM Watson




12:30 - 13:00

Google algorithmic penalties and how to recover

Penguin is part of Google’s core algorithm. It runs in real-time. That means that your website can trigger a Google Penguin filter if you have unnatural links. This session will give you practical advice on how to find and get rid of risky links, monitor new backlinks, detect negative SEO and optimise your link building outreach work.

Christoph C. Cemper, CEO, LinkResearch Tools


 13:00 - 14:00 Lunch break

14:00 - 14:45

Georgia - gateway to Eastern Europe

For companies looking at CIS and Eastern Europe, Georgia has become interesting as a Regional Gambling Hub as it is the only “fully” regulated market in the region. How is the market structured, who are the main players and what are the opportunities for the bookmakers in newly formulated regulated market?

Lasha Machavariani

14:00 - 14:45

SEO strategies in the real-time Penguin era

Our SEO rockstars are ready to answer your trickiest questions! Get unique insights into how SEO strategies have changed with the real-time Google Penguin as well as insight into what we have learned about Penguin and what the Penguin 4 update means for your website.

Andrew Edwards, Managing Director, Madabout Media Ltd

Christoph C. Cemper, CEO, LinkResearch Tools

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

14:00 - 14:30

Disrupting Lottery

Nigel Birrel, and his company Lottoland, are arguably the biggest disruptors in the online gaming sector since the sector's beginnings in the mid-1990s. Nigel is going to talk about why disruption is key to Lottoland's business, and how incumbents deal with disruption in gaming's most innovation conservative sector.

Nigel Birrell, CEO,  Lottoland 





14:30 - 15:00

The NBA and DFS

The National Basketball Association (NBA) is one of the most progressive sports leagues in the world. In this session, you will be among the first in the world to hear about the NBA's new venture into Daily Fantasy Sports (DFS), how the league is creating digital disruption, and its future relationship with the igaming industry.


14:45 - 15:30

Retaining champions – how to encourage brand loyalty

With the cost of customer acquisition so high, why aren’t more bookmakers investing in customer retention? What role does the affiliate play in customer retention going forward? Can non-betting products encourage brand loyalty? Should operators be offering a more experiential relationship with their customers? This session will look at retention products, sponsorship activation  and the affiliate relationship with customers

Aristodemos Kolocassides, Director of Sports Partnerships, APC Global Sports and Entertainment 

Adam Kalmanson, Co-Founder, Bookee

14:45 - 15:15

Crawling, indexing & ranking in the age of a mobile-first word!

Google is changing faster than ever, especially with the decision to switch to a mobile first SEO approach. This going have massive impact on how to build long-lasting on-page SEO strategies. Bastian Grimm is going to provide you with actionable tips and in-depth insights on changes and improvements necessary to dominate SEO in 2017 and beyond.

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG


15:00 - Complimentary bar opens






15:30 - 16:00 Afternoon networking break

16:00 - 16:30

Are customers price sensitive? An analysis of the overround erosion

There’s an interesting battle unfolding between bookmaker’s marketing and trading teams. Certain bookies are still able to offer wide overrounds without impacting their market penetration, while others are offering very tight pricing but haven’t managed to translate this into market share yet. Where is the sweet spot and exactly how important is pricing? This session will look at how much room there is there room for error and if you can become successful without tight pricing.

Guy Harding, Head of Commercial, Oddschecker  

16:00 - 16:45

The Future of SEO 


Session description to be confirmed.

16:00 - 16:45

Facebook's 4 Most Disruptive Technologies

Facebook leads the cutting edge of innovation, and in this session they reveal four non-Gaming technologies that could have the greatest impact on the online gaming sector.

Finbarr O'Mahony, Head of Real Money Gaming & Social Casino EMEA, Facebook









16:30 - 17:15

Mobile UX - the next big challenge for bookmakers

The mobile channel has been vital for revenues for some years now but the user experience still leaves a lot to be desired as navigation still takes its lead from the desktop sites, and onboarding new customers through the registration process can still be onerous. This session will ask are bookmakers fully exploiting the mobile channel? Is the industry using algorithms well enough to customise the experience and can mobile be the bridge between online and retail environments?



16:45 - 17:30

IGX: Helen Walton

Session description to be confirmed.











18.00 - Exhibition closes


18:00 - 20:00: Bingo networking drinks sponsored by WhichBingo 


Join us for the 3rd year of bingo drinks sponsored by WhichBingo, located within walking distance from the RAI. Head straight from the conference to this busy drinks reception and network with your fellow peers!


Venue: Strandzuid, The Jetty, Europaplein 22, 1078 GZ Amsterdam, Netherlands 


19:00 - 21:00: B2B VIP drinks: Invite only


We will be holding an invite-only drinks for our VIP B2B delegates at an exclusive location to get things started before the official networking party. 

Venue: Information will be emailed to VIPs. For more information, please email

19:00 - 21:00: Sports betting networking drinks in association with SBC and Sponsored by bet cart 

We invite members of the sports betting community to join us for some networking drinks to kick off the evening festivities.

Venue: To be confirmed

21:00 - late: Official networking party 

After a busy day of mingling on the expo floor and attending conference sessions, unwind at the official iGB networking party where we can promise you one of Amsterdam’s finest venues, packed full of your fellow delegates ready to celebrate the end of a successful day.

Venue: To be confirmed