Friday Unwind Canal Cruise

The Friday Unwind Canal Cruise closed out the show’s final-day Friday Unwind session with a trip along Amsterdam’s canals. Sponsored by Intertops, it turned the last hours of a busy week into relaxed networking on the water, a fitting send-off for an event built as much on connections as on conference content.

Places were limited, and delegates signed up through a short form asking for name, company, and email. That simple sign-up, and the party-and-cruise format around it, captured the networking DNA that ran through every edition — from the opening welcome drinks to this closing cruise.

The event stood as a small example of how the show wrapped its serious business programme in the social occasions that kept people coming back.

Today the industry’s conference calendar is tracked in our event calendar.