About the SBC Betting Forum
Coming to the iGaming Super Show for the first time in 2017 is the SBC Betting Forum. Run by SBC Events, who run Betting on Football and Betting on Sports, it is a dedicated conference for the sports betting industry. The event aims to create a meeting place for this niche industry to come together to learn and network. As well as running the conference on Wednesday 12th July, there will also be an SBC lounge on the show floor and exclusive networking drinks - stay tuned for venue information!
The SBC Betting Forum will cover the latest trends, strategies and opportunities in the sports betting industry, including mobile, in play betting, risk management and much more. If you are an operator or supplier in this market, this is an essential event to attend.
About the Sports Betting Community
Sports Betting Community (SBC) is dedicated to raising the profile and coverage of gambling operators, software suppliers and industry start-ups in the complex and saturated online gaming market. SBC Events works hard cultivating unique, insightful and entertaining networking events across the gaming calendar.
The SBC Betting Forum is taking place on Wednesday 12th July 2017
Welcome from the conference chair 09:45 - 10:00
State of the industry 10:15 - 11:15
A case study on the trends of the global betting industry over the past 12 months with a look at the continuing consolidation among operators but also among affiliates and the impact that legislation and Brexit may have on the European industry.
24/7 service - being there for the customer 12:00 - 13:00
Betting habits extend much further than the European sporting day, so what can operators do to keep their customers engaged beyond the final whistle?
Simon Westbury, Director, VSoftCo
Georgia - gateway to Eastern Europe 14:00 - 14:45
For companies looking at CIS and Eastern Europe, Georgia has become interesting as a Regional Gambling Hub as it is the only “fully” regulated market in the region. How is the market structured, who are the main players and what are the opportunities for the bookmakers in newly formulated regulated market?
Retaining champions – how to encourage brand loyalty 14:45 - 15:30
With the cost of customer acquisition so high, why aren’t more bookmakers investing in customer retention? What role does the affiliate play in customer retention going forward? Can non-betting products encourage brand loyalty? Should operators be offering a more experiential relationship with their customers? This session will look at retention products, sponsorship activation and the affiliate relationship with customers
Are customers price sensitive? An analysis of the overround erosion 16:00 - 16:45
There’s an interesting battle unfolding between bookmaker’s marketing and trading teams. Certain bookies are still able to offer wide overrounds without impacting their market penetration, while others are offering very tight pricing but haven’t managed to translate this into market share yet. Where is the sweet spot and exactly how important is pricing? This session will look at how much room there is there room for error and if you can become successful without tight pricing.
Mobile UX - the next big challenge for bookmakers 16:45 - 17:30
The mobile channel has been vital for revenues for some years now but the user experience still leaves a lot to be desired as navigation still takes its lead from the desktop sites, and onboarding new customers through the registration process can still be onerous. This session will ask are bookmakers fully exploiting the mobile channel? Is the industry using algorithms well enough to customise the experience and can mobile be the bridge between online and retail environments?
19:00 - 21:00: Sports betting networking drinks in association with SBC