SBC Betting Forum

The SBC Betting Forum brought the sports-betting community into the show’s later editions, replacing the earlier BeTS track. It was produced by SBC Events — the Sports Betting Community team behind Betting on Football and Betting on Sports — which gave the forum its own established following within the betting sector.

The 2017 edition centred on a dedicated betting conference day, supported by an SBC lounge on the show floor and exclusive networking drinks that extended the programme into the evening. Sessions worked through the issues then defining the sector: mobile, in-play betting, risk management, and the trends and strategies facing operators and suppliers alike.

The forum marked a handover of the show’s betting content to a specialist organiser, keeping sports betting firmly on the agenda in the run-up to the brand’s merger into iGB Live.

Today the industry’s conference calendar is tracked in our event calendar.