About the Financial Partners Expo

The Financial Partners Expo is the largest dedicated exhibition for affiliates, binary options brokers and introducing brokers within the retail finance sector. The event will provide the perfect opportunity for those already in the space to network and make new business connections and for new-comers to learn about the business from the leaders of the industry. 

Conference schedule 

The Financial Partners Expo is taking place on Wednesday 12th July and Thursday 13th July. 


Welcome from the conference chair 10:10 - 10:15

Jake Pollard, Head of Online Content and Intelligence, iGaming Business 

The constantly changing world of search 10:15 - 10:45

Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.

Martin Calvert, Marketing Director, Blueclaw

SEO 10:45 - 11:15

Session details to be confirmed

Joost de Valk, CEO, Yoast

Why App Store Optimisation? 12:00 - 12:30

This session will demonstrate the importance of ASO and explain how operators can attract and convert organic search traffic from the app store.  We will also look at best practices app developers can use and which creative tactics convert traffic efficiently.

Moderator: Matthew Balch, Director, Sound Bet Media

Nick Duddy, Founder, Miratrix

Paul Soithongsuk, Senior Mobile Marketing Manager, Ladbrokes Coral

Top 10 SEO Mistakes to Avoid 12:30 - 13:00

Penguin is part of Google’s core algorithm. It runs in real-time. That means that your website can trigger a Google Penguin filter if you have unnatural links. This session will give you practical advice on how to find and get rid of risky links, monitor new backlinks, detect negative SEO and optimise your link building outreach work.

Christoph C. Cemper, CEO, LinkResearch Tools

SEO strategies in the real-time Penguin era 14:00 - 14:45

Our SEO rockstars are ready to answer your trickiest questions! Get unique insights into how SEO strategies have changed with the real-time Google Penguin as well as insight into what we have learned about Penguin and what the Penguin 4 update means for your website.

Andrew Edwards, Managing Director, Madabout Media Ltd

Christoph C. Cemper, CEO, LinkResearch Tools

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

Crawling, indexing & ranking in the age of a mobile-first word! 14:45 - 15:15

Google is changing faster than ever, especially with the decision to switch to a mobile first SEO approach. This going have massive impact on how to build long-lasting on-page SEO strategies. Bastian Grimm is going to provide you with actionable tips and in-depth insights on changes and improvements necessary to dominate SEO in 2017 and beyond.

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

Future of SEO 16:00 - 16:45

SEO has come a long way from its primitive beginnings of stuffing keywords and spammy backlinks everywhere to todays world of digital natives, where people want hyper personalized, accessible and engaging content within a few taps or even by saying two words...OK Google.

So what does the future bring? Will it be the year of AMP? Will Al takeover the SEO world? Or will Voice search make us all rethink our strategies.

Join our panellist as we discuss the direction and future of SEO. Find out what trends you need to know and master to generate more traffic and stay ahead of your competition.

Julia Logan, SEO Consultant, Irish Wonder's SEO Consulting

Nichola Stott, Managing Director, The Media Flow

Andy Blackburn, Head of Search, GameOn


Welcome from the conference chair 10:25 - 10:30

Lee-Ann Johnstone, Founder, Best Odds Marketing 

The industry landscape: Affiliates in igaming 10:30 - 11:00

This year iGB Affiliate undertook a large scale reseach project looking at the state-of-play for both operators and affiliates in the igaming industry. This session will share the data and reveal key insights that the project uncovered.

Jake Pollard, Head of Content & Intelligence, iGaming Business

Organic Social Media Growth 11:00 - 11:30

Session details to be confirmed

Sarah Sangster, Digital Marketing Specialist, Sangster Media

Surviving the app store: Finding the K-factor 12:00 - 13:00

In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. This session looks as the concept, how to predict its effect across social and websites, why you should focus on the K-factor and how to trigger it.

Nick Duddy, Founder, Miratrix

Thinking of an Exit? What Door Will You Choose? 14:00 - 14:45

M&A activity is dominating the headlines and a lucrative exit is becoming a reality for more and more affiliates in the iGaming space. But what is the best model to follow when thinking of an exit?

Join our expert panellists as we explore the diffrent possible exit stagies from trade sales to operator buy outs to embarking on a fundrasing round.

Klass Winberg, Chief Commercial Officer, Catena Media

Marc Pedersen, Director- Business Development, Better Collective 

Julian, RB Capital

Bitcoin: What you really need to know as an affiliate 14:45 - 15:30

Our expect speakers will cover in detail what the benefits of bitcoin are to you and your business. What should you take into consideration if you want to accept crytocurrencies? And what are the potential risks? This session will allow you to make informed business decisions, not leave you with even more questions.

Eric Benz, Managing Director, Cryptopay

Oron Barber, CEO, Coinpoint

16:00 - 16:30

New data protection regulation’s impact on gaming industry

GDPR, a new EU regulation on data protection, will enter into force in May 2018. It will have a great impact on how the gaming industry in Europe, and to some extent outside of Europe, will operate in the future. With only ten months left before the regulation is enforced, is high time to bring up the topic for debate to discuss the related issues and share experiences in this area.