About The Amsterdam Affiliate Conference 


iGB Affiliate returns to Amsterdam - the original home of gaming affiliate conferences. The Amsterdam Affiliate Conference is part of the iGaming Super Show, which boasts over 1,800 affiliates in attendance, following the unrivalled success of the London Affiliate Conference 2017. Four days of conferences, exhibitions and networking events with the elite in iGaming, in a city that is like no other. This is genuinely an event that mixes business with pleasure and one you certainly cannot afford to miss. To visit the Amsterdam Affiliate Conference website, please click here.

Conference schedule 

The Amsterdam Affiliate Conference is taking place on Wednesday 12th July and Thursday 13th July. 


Welcome from the conference chair 10:10 - 10:15

Jake Pollard, Head of Online Content and Intelligence, iGaming Business 

The constantly changing world of search 10:15 - 10:45

Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.

Martin Calvert, Marketing Director, Blueclaw

SEO with Joost 10:45 - 11:15

Drawing from his own extensive experience, Joost de Valk will be sharing some valuable, down-to-earth, battle-tested advice and top tips to help you improve your SEO skills and out rank your competitors even in the competitive world of iGaming

Joost de Valk, CEO, Yoast

11:30 - 12:00 Morning networking break

Crawling, indexing & ranking in the age of a mobile-first word! 12:00 - 12:30

Google is changing faster than ever, especially with the decision to switch to a mobile first SEO approach. This going have massive impact on how to build long-lasting on-page SEO strategies. Bastian Grimm is going to provide you with actionable tips and in-depth insights on changes and improvements necessary to dominate SEO in 2017 and beyond.

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

Top 10 SEO Mistakes to Avoid 12:30 - 13:00

Penguin is part of Google’s core algorithm. It runs in real-time. That means that your website can trigger a Google Penguin filter if you have unnatural links. This session will give you practical advice on how to find and get rid of risky links, monitor new backlinks, detect negative SEO and optimise your link building outreach work.

Christoph C. Cemper, CEO, LinkResearch Tools

 13:00 - 14:00 Lunch break

SEO strategies in the real-time Penguin era 14:00 - 14:45

Our SEO rockstars are ready to answer your trickiest questions! Get unique insights into how SEO strategies have changed with the real-time Google Penguin as well as insight into what we have learned about Penguin and what the Penguin 4 update means for your website.

Christoph C. Cemper, CEO, LinkResearch Tools

Bastian Grimm, CEO & Director Organic Search, Ace Peak AG

Why App Store Optimisation? 14:45 - 15:30

This session will demonstrate the importance of ASO and explain how operators can attract and convert organic search traffic from the app store.  We will also look at best practices app developers can use and which creative tactics convert traffic efficiently.

Moderator: Matthew Balch, Director, Sound Bet Media

Nick Duddy, Founder, Miratrix

Paul Soithongsuk, Senior Mobile Marketing Manager, Ladbrokes Coral

15:30 - 16:00 Afternoon networking break

Future of SEO 16:00 - 16:45

SEO has come a long way from its primitive beginnings of stuffing keywords and spammy backlinks everywhere to todays world of digital natives, where people want hyper personalized, accessible and engaging content within a few taps or even by saying two words...OK Google.

So what does the future bring? Will it be the year of AMP? Will Al takeover the SEO world? Or will Voice search make us all rethink our strategies.

Join our panellist as we discuss the direction and future of SEO. Find out what trends you need to know and master to generate more traffic and stay ahead of your competition.

Julia Logan, SEO Consultant, Irish Wonder's SEO Consulting 

Nichola Stott, Managing Director, The Media Flow

Andy Blackburn, Head of Search, GameOn

Luke Ormerod, Strategy Director, Blueclaw

18.00 - Exhibition closes


Welcome from the conference chair 10:25 - 10:30

Lee-Ann Johnstone, Founder, Best Odds Marketing 

The industry landscape: Affiliates in igaming 10:30 - 11:00

This year iGB Affiliate undertook a large scale reseach project looking at the state-of-play for both operators and affiliates in the igaming industry. This session will share the data and reveal key insights that the project uncovered.

Jake Pollard, Head of Content & Intelligence, iGaming Business

How to get noticed on Social Media with content that converts 11:00 - 11:30

In this session Sarah will be drawing a bridge between traffic and conversion with the use of Social Media and giving real world examples of creating content that specifically encourages conversion!

By the end of this session you will have all the tools you need to create content that converts like a champion!

Sarah Sangster, Digital Marketing Specialist, Sangster Media

11:30 - 12:00 Morning Networking Break

Surviving the app store: Finding the K-factor 12:00 - 12:30

In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. This session looks as the concept, how to predict its effect across social and websites, why you should focus on the K-factor and how to trigger it.

Nick Duddy, Founder, Miratrix

Growth Marketing Power Session 12:30 - 13:00 

I’ve spent the last couple years building, coaching and training regiments of growth teams and growth marketers. Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. In this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.

A brief but information-packed masterclass covering the learnings, tools, tactic and tricks that will start you on your Growth Marketing journey.

David Arnoux, Co-Founder Head of Growth, Growth Tribe

13:00 - 14:00 Lunch break

Thinking of an Exit? What Door Will You Choose? 14:00 - 14:45

M&A activity is dominating the headlines and a lucrative exit is becoming a reality for more and more affiliates in the iGaming space. But what is the best model to follow when thinking of an exit?

Join our expert panellists as we explore the diffrent possible exit strategies from trade sales to operator buy outs to embarking on a fundraising round. 

Julian, RB Capital

Klass Winberg, Chief Commercial Officer, Catena Media

Marc Pedersen, Director - Business Development, Better Collective

Bitcoin: What you really need to know as an affiliate 14:45 - 15:30

Our expect speakers will cover in detail what the benefits of bitcoin are to you and your business. What should you take into consideration if you want to accept crytocurrencies? And what are the potential risks? This session will allow you to make informed business decisions, not leave you with even more questions.

Eric Benz, Managing Director, Cryptopay

Marc Kenigsberg, CEO, Jamworx

Aleksandra Fetisova, Project Manager, Dao

15:30 - 16:00 Afternoon networking break

16:00 - 16:30

New data protection regulation’s impact on gaming industry

GDPR, a new EU regulation on data protection, will enter into force in May 2018. It will have a great impact on how the gaming industry in Europe, and to some extent outside of Europe, will operate in the future. With only ten months left before the regulation is enforced, is high time to bring up the topic for debate to discuss the related issues and share experiences in this area.

Gabriel Voisin, Partner, Bird & Bird