About The Amsterdam Affiliate Conference 

iGB Affiliate returns to Amsterdam - the original home of gaming affiliate conferences. The Amsterdam Affiliate Conference is part of the iGaming Super Show, which boasts over 1,800 affiliates in attendance, following the unrivalled success of the London Affiliate Conference 2016. Four days of conferences, exhibitions and networking events with the elite in iGaming, in a city that is like no other. This is genuinely an event that mixes business with pleasure and one you certainly cannot afford to miss. To visit the Amsterdam Affiliate Conference website, please click here.

Amsterdam Affiliate Conference Schedule - Wednesday 12th July & Thursday 13th July 2017

Day 1

09:30 - 09:45       Registration & Exhibition Opens

09:45 - 10:00       Welcome from the conference chair

Speaker: To be confirmed

10:00 - 10:40       Keynote session (TBC)

Speaker: To be confirmed

10:45 - 11:30       Morning conference session (TBC)

Speaker: To be confirmed

11:30 - 12:00       Morning networking break

12:00 - 12:45       Conference session (TBC)

Speaker: To be confirmed

13:00 - 14:00       Lunch Break

14:00 - 14:45       Afternoon conference session

Speaker: To be confirmed

15:00 - 15:30       Afternoon conference session

Speaker: To be confirmed

15:30 - 16:00       Afternoon networking  break

16:00 - 16:30       Afternoon conference session

Speaker: To be confirmed

16:45 - 17:15        Afternoon conference session 

Speaker: To be confirmed

 

Acquisition and Retention zone Conference Schedule - Day one

10:55– 11:00 Welcome from the chair

11:00 – 11:30 3 keys to player engagement: Using digital messaging to drive loyalty & revenue results

With more and more platforms continually entering the market, player retention and loyalty are key to the success of any online betting ("iGaming") company. Yet across the industry, many betting platforms focus far more of their energy (and budgets) on marketing to new players than on driving stronger activity among existing customers. Some sites are even neglecting their most effective avenue for engaging customers and driving conversions: digital messaging.

Using digital messaging to do little more than announce new features or welcome new users is a disservice to any iGaming company. By utilising new technology tools and marketing tactics, online wagering companies can drive revenue results. Key to success: using digital messaging to improve each element of the player experience in three important drivers of player activity: Habit, Satisfaction, and Value.

Speaker: Javier Galan, Senior Digital Marketing Manager, OtherLevels

11:30 – 12:00 Morning networking break

12:00 – 12:30 Mobile CRM do or die

Most sports-betting operators are missing out on a massive opportunity by not maximizing in-play betting opportunities on mobile. This session will discuss that rarest of things - true innovation that can make a difference to the bottom line. Join us to discuss the latest developments in marketing technology and learn how they can make a difference to your business.

Speaker: James Harkin, Co-Founder / CTO, Element Wave

12:30 – 13:00 Acquisition through passion - Knowing your audiences affinities and creating an interest based acquisition strategy

Philip will present a number of industry specific case studies that will show you how to identity what your audience is passionate about. By understanding these passions, you can then leverage them in order to acquire new customer and also retain existing ones. This sessions will be extremely practical giving you actionable points to take away and implement.

Speaker: Philip Mccartney, VP of EME, Affinio

13:00 – 14:00 Lunch break

14:00 – 14:45 Keynote: Exposé: A.I. link spam detection methodologies revealed

AI is everywhere and the most technologically advanced A.I. research is happening right now, in Google. Neural networks and deep learning algorithms present SEOs with the new battle field. SEO pioneer Paul Reilly (Media Skunk Works) welcomes the new A.I. era and reveals a guide to surviving the modern SEO era.

Objectives

1. Google’s plan revealed – SEO's eureka moment!
2. Introduction to machine learning & natural language processing
3. Tips for remaining under the AI radar (updated 2.0)
4. Crucial considerations - SEO in the new era.
5. AI Training examples for the rest of us.

Speaker: Paul Reilly, Founder & CEO, Media Skunk Works

15:00 Open Bar

15:00 – 15:30 REAL world Blackhat SEO and what you've always wanted to know.  

Here Gary Beal of Vanguard Online Media will revealhis team's strategies and tactics, tools and techniques. He's been out of circulation for 6 years for a reason, and he's promised to deliver information and no commercials, as always. Bring a shorthand...he says you'll need it.

Speaker: Gary Beal, Managing Director, VanguardMedia

 

Day 2

10:00 - 10:15       Registration & exhibition opens

10:15 - 10:30       Welcome from the conference chair

Speaker: To be confirmed

10:30 - 10:55       Keynote session (TBC)

Speaker: To be confirmed

11:00 - 11:30       Morning conference session (TBC)

Speaker: To be confirmed

11:30 - 12:00      Morning networking break

12:00 - 12:45      Conference session (TBC)

Speaker: To be confirmed

13:00 - 14:00       Lunch break

14:00 - 14:30       Afternoon conference session (TBC)

Speaker: To be confirmed

14:45 - 15:30       Afternoon conference session (TBC)

Speaker: To be confirmed

16:00 - 16:45        Afternoon conference session (TBC)

Speaker: To be confirmed

Acquisition and Retention zone Conference Schedule - Day two

 11:55– 12:00 Welcome from the chair

 Speaker: Jake Pollard, Head of Online Content & Intelligence, iGaming Busines

12:00 – 12:30 The future of programmatic: orchestrated dialogues 

There is a clear choice today between sticking with traditional campaigns and getting traditional results or adopting to change and creating hyper-personalized programmatic dialogs with your consumers. In today’s programmatic world and for the first time in history, we have technology that allows us to buy any impression in the world on any device in just a click of a button.Based on an AdClarity research where we analyzed 22 million unique ad creatives – We found out that more than 78% of all programmatic impressions are served with a static generic ad.

78%!

That means that nearly 100 billion impressions are going to be served with a static non-personalized generic ad only within the next 24 hrs. This talk will highlight the movement towards the right message to the right user at the right time.

Speaker: Guy Alter, Director of Sales, AdClarity

12:30 – 13:00 Referral Marketing an opportunity or threat for gaming affiliates?

This session will discuss how gaming brands can get better customers with higher lifetime values and at lower CPAs from customer referrals than through any other marketing channel. It will consider whether this represents a threat or opportunity for leading gaming affiliates.

Speaker: Gideon Lask, Founder and CEO, Buyapowa

13:00 – 14:00 Lunch break

14:00 – 14:45 Keynote: Scaling SEO Without Increasing Risk (Plus a clever little trick for Affiliate Managers)

Paul Reilly reveals the scaling techniques which have enabled his team to continue delivering many of the world’s biggest SEO success stories, despite relentless, increasingly intelligent spam detection algorithms. Expect to learn, his most recent data driven learnings, which drive his client’s hundreds of millions of pounds in new player revenue every month.

Objectives

1. Latest learning in data driven SEO
2. Betting on the future of spam detection
3. Scaling it like Henry Ford
4. Recycling tips for the environmentally friendly
5. Tools and tips from the MSW lab

Speaker: Paul Reilly, Founder & CEO, Media Skunk Works

15:00 Open Bar