Download Floor Plan

The Download Floor Plan page served prospective exhibitors, offering a PDF of the expo layout and the sales contacts needed to book stand space. The expo was organised into two zones — a B2B zone and an affiliate zone — so exhibitors could position themselves alongside the right audience.

The organisers made a deliberate point about stand sizing, discouraging oversized builds on the grounds that they reduced exhibitor return on investment and made the show harder to sustain over time. Enquiries were routed to named sales contacts, split by remit between the B2B and North America side and the affiliate zone.

As the commercial entry point to the show floor, the page reflected a philosophy of a busy, evenly balanced expo rather than a handful of dominant stands.

Today the industry’s conference calendar is tracked in our event calendar.