Shahar Attias, Hybrid Interaction Ltd

Shahar Attias appeared on the show’s programme as Founder and CEO of Hybrid Interaction Ltd, a consultancy focused on player engagement, retention and CRM for online gaming operators. His work sat at the intersection of marketing, data and lifecycle management — the disciplines operators leaned on to keep players active in an increasingly competitive market.

At the 2012 Dublin show he took part in the “Viewpoint Panel: 2012 Predictions”, a forward-looking session that asked its speakers to read the year ahead. The panel ranged across the themes then dominating industry conversation, including regulation, mobile, social gaming, the fallout across the poker sector, and the opening opportunities in Asia. Delegates were invited to submit questions in advance.

Attias brought a retention-and-engagement perspective to those debates, a counterweight to the acquisition focus that often dominated marketing discussions. His appearance reflected the show’s habit of pairing big-picture panels with practitioners working the operational detail.

The panels and debates shaping today’s industry are tracked in the event calendar.