Platinum

Affiliates United

Gold

888.com

Silver

EGamingOnline.com

Bronze

iGSOP Sponsor

Official City Sponsor

Software Sponsor

GTECH Digital Gaming & Sports Betting

Premium Exhibitor

microgaming

Event Partner

Silver

Bronze

Sponsor

 

Day 3 - Thursday 24th May

We are working hard to complete the conference schedule ahead of the 2012 iGaming Super Show. The full programme will be available shortly. 

 

Time General Conference Room One Conference Room Two
 10.30 Registration & Expo Open    
    Online Marketing, Acquisition & Retention Trends, Regulation and Finance in iGaming Business
11.00  

Welcome from Conference Chair

James McKeown, Editor, iGaming Business & iGB Affiliate Magazines

Welcome from Conference Chair

Michael Caselli, Editor-In-Chief, Lyceum Publishing
 11:05   Maximising the Opportunity of Emerging Markets
This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.		 Payments: Which is the most Popular way to Pay - eWallet Vs Aggregated Servies? 
Hear the key payments solutions providers discuss explore the most popular paymnent options on offer to consumers accessing today's iGaming sites, which include Visa and MasterCard, PayPal, NETELLER, prepaid cards, debit cards and ewallets, and offer insight on the most popular model used by players as well as the advatages and disadvantages of each.

Speaker: Paul Davis, Managing Director, Counting House,
Joel Leonoff, President & CEO, Optimal Payments
 12.00   Viewpoint Panel: 2012 Predictions
Join our panel of illustrious experts from across the industry as they discuss the major events, incidents and news stories from 2011 and analyse what will influence the igaming industry in 2012.
  • 2011 Overview - what were the biggest stories from the last year and how did they impact the industry?
  • Regulation - Italy & France, now Denmark and Spain and soon Germany & the USA – what are the panel’s thoughts?
  • Mobile - Will it become the preferred channel this year with major events such as the Olympics  and Euro 2012
  • Social Media – Will we see traditional gaming companies moving there in 2012, trying to dominate another channel, or will it be the other way around?
  • Open Debate - get the panellist’s opinions on:
    a. Full Tilt Poker – Does the brand still hold a chance?
    b. Playtech – Is there any valid competition?
    c. Asia – for once and for all, can we do it there using the same techniques?
 In-play Betting by Numbers
Find out the latest information on the best performing in-play markets across the industry with an insight from the authors of the first independent in-play betting report released in the iGaming sector.

Speakers: Scott Longley, Managing Editor, GamblingData

 

 

 

 

 

 

 

 

 

 

 

 
 13.00 Lunch    
 14.00   How Well do Affiliates Know Their Games?
Learn about game development and what makes a good game, what marketing, promotional and multi channel support is out there for affiliates, and the power of TV brands.		 Paddy Power- Irreverent Marketing
Tales and insight from one of the industry's most illuminating characters.

Speaker: Paddy Power, Communications Director, Paddy Power
 14.45  

Conversion Optimisation
Design and user experience, how the users usually behave and think.
 

 

 

 

 

 

 

 

 

 

 

 

The Business of Online Gaming: Financial Analysis of the iGaming Sector
iGaming Business Finance Editor, Melissa Blau, provides insight on the listed gaming stock on the world’s financial markets and how they and the iGaming index has fared as the global economy struggles to shake off the hangover from the recent financial malaise.  Find out just how leading iGaming businesses trade in the open markets, and what their performance says about the industry at large.

Speaker and Moderator: Melissa Blau, CEO, iGaming Captial

Panelists: Joe Kelly, A&L Goodbody ; Paul Leyland, Anaylst , Investec; Christian Tiribassi, Senior Advisor, Ficom Leisure , Andrew Zarnett, Managing Director (iGaming Interest), Deutsche Bank
 15:30  

Mobile Gaming: Conversion, Landing Page & Traffic
Following the popularity of previous mobile sessions at BAC and LAC, we take an indepth look at mobile landing pages, conversion and buying mobile traffic.

 

 

 

Land-Based to Online: the Supplier's Story
Some of the leading land-based gaming suppliers are developing strategies to enter the online market, mirroring the migration of the operators they have long been serving. Find out the migration story from the suppliers' perspective and put your questions to them as they discuss the opportunities and challenges of supplying into the digital market. Speakers:  Brian Morgan, Head of Online Gambling Operations, WMS. 
 18:00

Exhibition Closes

    
 19:00      
 20:00      
 21:00 - LATE

Official  Networking Party 

Details coming soon, please check back or watch for our email updates.