As the outgoing COO of Betplus.it, a leading Italian online and offline operator, Mark Irvine has established himself as one of the Industries 'veterans' with over 10-years at board level in a diverse range of companies and territories. Mark was formerly the Managing Director of JAXX UK., the UK arm of the German lottery giant, and has assisted in several other start up betting and gaming operations as well as sitting on the board of several other gaming related businesses. Mark cut his industry 'teeth' way back in late 1999 with a marketing consultancy contract with bet365 and the rest (as they say) is history! Mark has recently become one of the Power50 – the industries recognized list of the top CEO’s and COO’s – and currently Mark is working on some new and exciting technical tools as well as raising venture capital for some innovative companies working in the sector. Mark comes to the conference as an Independent Consultant, and Director of HomeGame, currently advising several major players on their strategy for the Italian market and other emerging global markets.