Welcome from Conference Chair

James McKeown, Editor, iGaming Business & iGB Affiliate Magazines

Welcome from Conference Chair

Michael Caselli, Editor-In-Chief, Lyceum Publishing

Spain: Europe's Next Major Market
Spain's accession to the regulated iGaming marketplace in January has had many commentators purring at the idea of the country becoming the next major market after France, Italy and the UK. But has Spain's regulatory regime and licensing system learnt from the mistakes and successes of those that have gone before it? Find out the inner workings of the new licensing system and the likely competitiveness of the marketplace for international gaming operators. 

Advanced WordPress Optimization Strategies
You’re already rolling with WordPress and want to take your site to the next-level by improving search engine traffic? Good choice! Don’t miss this session with SEO expert Bastian Grimm who will bring you the latest tips and tricks to outrank your competition. The following topics will be covered:

• SEO Essentials: WordPress SEO by Yoast, redirection, canonicalization
• Performance is key: Hosting / CDNs, caching, getting the most out of your templates / CSS & JavaScripts.
• WordPress on autopilot: Automate maintenance & updates
• Tracking & Engagement: Engaging your visitors and monitoring progress

If you’re into WordPress you don’t want to miss this session.

Denmark: Approaching Regulation
Denmark provides one of the most intriguing examples of how previously prohibitive gaming markets are approaching regulation. Part of the new influx of open markets at the start of 2012, Denmark's new regime sees the liberalisation of the online betting (except on horseracing and greyhound racing) and gaming markets that will include provisions for poker, casino and slots in a "controlled but free competitive gambling market". Hear from the Danish Gaming Authority as they explain the details of the new system and provide testimonials of the successes and failures of the regime's early days.

Speaker: Birgitte Sand, Manager of the Danish Gaming Authority

What is the SEO of the Future?
What do you need to be doing to future proof your SEO? Attend this session as our panel of SEO experts explain how to harness techniques that are classed as SEO 2.0 and make your site rank better in the search engines as well as giving more to the users. With SEO strategies constantly changing as Google tries to clamp down on overused techniques, this is a must-attend session.

• Google Panda – how affiliates are victims of their own successes
• The importance of quality content
• The cultural shift from search to discovery

Speakers: Dave Naylor, Director & Head of SEO, Bronco Ltd

Success in the Regulating European Marketplace
An analysis of the challenges presented by the regulating European marketplace on iGaming businesses, assessing business risk, licensing, operation, supply and whether the single market approach is the long-term solution. This session will also look at what it takes to be a successful operation in today's market.

Speakers: Simon Burridge, CEO, Virgin Games; Stephen Ketteley, Partner, DLA Piper; Paul Leyland, Analyst, Investec

The Role of Social Marketing for Gambling Companies & Affiliates
Social media is no longer experimental, it’s fundamental.  Being competitive in today’s global economy hinges on the ability to interact with consumers and prospects online via social marketing and CRM. Social media enables you to harness the power of community participation and collaboration, and companies who are not currently running a fully fledged social media program will be left behind in the marketing and communications race. Yet only a handful of operators and affiliates are truly leveraging social media as part of their overall acquisition and retention strategies. Attend this session to learn:

• How will social marketing have a positive ROI
• Facts and figures about the networks and the communities
• The shift from broadcasting to engagement
• Getting and maintaining involvement from your fans
• Identify and use your influencers
• Conversion and tracking
• Good versus bad content
   

Update from the USA
Hear the lastest from both federal and state-by-state regulatory progress in the United States, assessing the New Jersey referendums, Congressional bills supported by Barney Frank and John Campbell, how Black Friday's impact is affecting regulatory progress, and whether 2012 will yeald a breakthrough for the re-opening of the industry's biggest market.

The Convergence of SEO & Social Media
Our panel of expert speakers will discuss the technical connection of Social Indicators within the Search algorithms. This will be very different from “feel good” type social media as it has direct influence on organic search rankings in both Bing and Google.

Speakers:  Dave Naylor, Director & Head of SEO, Bronco Ltd; Nichola Stott, Founding Partner & Director, theMediaFlow;
 

The Winning Ticket: Lottery and the Private Sector in North America
This presentation will seek to assess whether lottery operators will continue to dominate the iGaming landscape in North America once regulation opens the marketplace, looking into the most recent examples of lottery controlled iGaming provision in the District of Columbia, Quebec and British Columbia.

Speaker: David Briggs, CEO, Orchidsports

• What monetizing options should be considered from the start of the project
• How to quantify cost, benefits, and risks
• How to develop a new business model and create a business case
• Why Facebook is a worthwhile option to consider

Speaker: Bart Barden, Senior Director of Online Business, PopCap Games

Exhibition Closes

Official  Networking Party

Details coming soon, please check back or watch for our email updates.