Bart Barden is the Worldwide Casino Franchise Business Director for PopCap Games. He is responsible for revenue and spend for all business units and channels (social, mobile, direct to consumer) related to PopCap’s social, gaming and casino products on a worldwide-basis.

Prior to joining PopCap, he was a Group Product Manager at MSN.com where he was responsible for development, planning and strategic analysis. He is a trend specialist for social and online business including: natural and paid-search (Google/Yahoo/BING), optimizing the monetization of paying customers, and marketing spend and analytics platforms (Omniture and Kontagent). He is knowledgeable in advertising, social network monetization, micropayments, ROI for online marketing, and revenue strategy for digital distribution and gaming.  He has previously done presentations at numerous industry events, including GDC and Facebook Garage Meetups.

Bart will be speaking on Day 2 - Wednesday 23rd May

• 11:45 - 12:30 Free to Play Casino Games—Opportunities and Insights
• Conference Room 2: Trends, Regulation & Finance Track